Wants VS Needs – new "new" rules

One of the Five Factors Affecting the Future is a post-consumer era where economic growth will not be driven at a frantic pace by shoppers on a protracted buying spree. We see evidence of that in many industry sectors – cars, clothing, travel.

Another Factor is the shift from left to right brain influence, fueled by the [...]

Thing 1 and Thing 2 (Re-dux)

Change !!

Why isn’t Bob Dylan’s The Times They Are A-Changing the number one song on radio these days. There’s never been a time when the future is less likely to resemble the past than right now.

Rules are changing at an unprecedented pace. What was, isn’t. What was going to happen, didn’t. The place you were going, [...]

"We don't need that"

In November 2001, I wrote my first-ever of what was to become a monthly newsletter called Market Intelligence. The subject was a synopsis of a report by Roper Research on trends immediately following the September 11 terror attacks. Roper was calling what they saw “re-centering” and said their research indicated a marked increase in American’s [...]

What's your song?

Eric Nordhoff’s blog Eternal Optimist posted a neat feature that allows you to see and listen to the song that was #1 on the day you were born.

Mine was ShaBoom by The Crew Cuts. Which is amazing because the song is SO [...]

Post-consumer age?

In my recent white paper Five Factors Affecting the Future my #2 factor is a new Post-consumer attitude.

Today’s NYT, Shaila Dewan reports from Atlanta on the demise of Conspicuous Consumption:

In just the seven months since the stock market began to plummet, the recession has aimed its death ray not just at the credit market, the Dow [...]

Brands should make sense – I think

There’s a service van in our neighborhood from Benjamin Franklin Plumbing. Big caricature of Ben Franklin on the side of the truck with the headline: The Punctual Plumber.

Disconnect?

Upon running a quick mental review of my American History, I find there is a teeny-tiny connection between BF and being on time. He is credited with coining the [...]

This post is not about the economy

Since May of 2008 I have been writing and speaking on the idea that you may need to stop thinking outside the box and start looking for a totally new box.

Drawing from a Newsweek piece by Robert Samuelson, I suggested that foundational realities might crumble as the future becomes the present. Well, it appears as [...]

Lupus non Mordet Lupum

Six semesters of Latin in high school and all I can remember are a few phrases.

Vestus virum reddit – Clothes make the man.

Manus manum lavat – One hand washes the other.

Lupus non Mordet Lupum – One wolf does not bite another wolf.

The way in which the White House and Rush [...]

Some new ideas are just plain dumb

When we do brainstorming sessions during strategy retreats we usually encourage folks to open up and not hold back. I often use the acronym T-R-I-T-E to help them break their inhibitions.

T-R-I-T-E stands for Taking Ridiculous Ideas To Extremes. And I tell the group that “we are going to explore the outer limits and then come back [...]

Limbaugh Vs Steele – some perspective

I know a little bit about what’s going on between Rush Limbaugh and RNC Chair Michael Steele.

Back in the dark ages of the early 1990′s I hosted a three hour daily talk show on a now defunct AM radio station on California’s Central Coast. The Jim Seybert Radio Program was a mix of local politics, national [...]