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A reader shared this HBR article and wrote that it resonated with him in the same way a previous post had. He and I share an affinity for new ways of thinking that “sneak up on you.” One of the first real magazine articles I had published (back before we captured these things digitally) described the similarities [...] Where is your greatest opportunity for growth? Where do you start when the goal is increased sales? Many would say that you start with your most loyal customers, those who know you well and prefer your product or service over that of your competitors. A bit of research came across my desk this morning to remind me of the counter-intuitive truth [...] My Facebook screen asked What’s on your mind? My LinkedIn profile asked What are you working on? The answer is Where do I go from here? My personal strategy audit indicates I have done a good job establishing my credentials as someone others can rely on to ask probing questions that help companies move past their roadblocks and do [...] Teenagers with “daddy’s credit card” or with their own money have long been the dominant focus of the consumer engine. Their highly-sought demographic was a Holy Grail to retailers who knew what teens wanted and how to deliver it. Teen shoppers at Hot Topic But the rules of retailing to teens have changed: “I’m not sure customers are going to ever go [...] From the Orlando Sentinal, a listing of the top parks in North America and how they fared in 2008. Of the top parks, three scored increases in attendance, two were flat and the among those with lower visitors, the largest decline was less than three percent. I am very pleased to see that Universal Studios Florida, a client [...] This Time Magazine piece about some innovative ideas at Denny’s shows that the oft-maligned diner chain isn’t afraid to take chances and try different things. And it isn’t all about free food. I’m especially intrigued by the way Denny’s is reportedly changing it’s approach to the “bar crowd.” It makes sense. As part of my Executive Coaching and [...] Here we go again. Your brand is that metaphysical collection of images and ideas that make up the customer’s internal impression of who you are. The more consistent you are with your messaging and imaging, the more likely you are to plant a franchise in the mind of the customer. That’s Marketing 101. Consistency isn’t necessarily about using [...] |
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Copyright © 2010 Certified Strengths Trainer – Jim Seybert - All Rights Reserved |
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