Certified Strengths Trainer - Jim Seybert » Strategy http://strengths.jimseybert.com Helping people maximize their strengths Wed, 21 Jul 2010 15:44:05 +0000 en hourly 1 http://wordpress.org/?v=3.0 No curves in sight http://strengths.jimseybert.com/2010/07/no-curves-in-sight/ http://strengths.jimseybert.com/2010/07/no-curves-in-sight/#comments Mon, 05 Jul 2010 13:05:08 +0000 Jim Seybert http://strengths.jimseybert.com/2010/07/no-curves-in-sight/ It’s easy to be lulled into a sense that your current plans are going to get you where you want to be – specially when the road ahead appears to be clear of anything that might cause deviation.

Don’t be caught in the Paradox of Success.

Reliance on past or current success for future results is like [...]]]> http://strengths.jimseybert.com/2010/07/no-curves-in-sight/feed/ 0 Reaching into the future http://strengths.jimseybert.com/2010/04/reaching-into-the-future/ http://strengths.jimseybert.com/2010/04/reaching-into-the-future/#comments Mon, 19 Apr 2010 16:32:16 +0000 Jim Seybert http://strengths.jimseybert.com/?p=1798 It’s all about the future.

Nothing you do today can change the past, and the present is but a series of rapidly passing instants destined to become the past. So, the only time you have any chance of influencing is the future.

You eat a balanced diet, to insure good health – in the future.

http://strengths.jimseybert.com/?p=1742 It’s rather easy these days to arrange your life so that only those things of which you approve make it to your eyes and ears.

Search engines boast of their ability to serve up the most relevant URLs. Marketers use data to make sure they send you ads for things you might want or need – and nothing [...]]]> http://strengths.jimseybert.com/2010/03/death-of-discovery/feed/ 0 NBC’s Leno Dilemma http://strengths.jimseybert.com/2010/01/nbcs-leno-dilemma/ http://strengths.jimseybert.com/2010/01/nbcs-leno-dilemma/#comments Fri, 08 Jan 2010 16:19:25 +0000 Jim Seybert http://strengths.jimseybert.com/?p=1604 NBC is on the verge of canceling Jay Leno’s weeknight variety show. Ratings have been dismal and local stations are screaming for something that will bring viewers to their evening news programs. (Local stations rely heavily on revenue from local commercials in their news).

Whether you do or don’t like Leno, the lesson here is SO freaking [...]]]> http://strengths.jimseybert.com/2010/01/nbcs-leno-dilemma/feed/ 3 Using your best thing http://strengths.jimseybert.com/2009/11/using-your-best-thing/ http://strengths.jimseybert.com/2009/11/using-your-best-thing/#comments Mon, 23 Nov 2009 15:47:16 +0000 Jim Seybert http://strengths.jimseybert.com/?p=1587 This advertising/promotion event caught my eye because it was different, and also because it played off a unique central theme in the movie. When you’re promoting something, look for the unique strength that will make your product or service attractive to others and then intentionally tell them about it.

http://strengths.jimseybert.com/2009/11/using-your-best-thing/feed/ 0 The Downside of Balance http://strengths.jimseybert.com/2009/11/balance/ http://strengths.jimseybert.com/2009/11/balance/#comments Tue, 03 Nov 2009 16:36:16 +0000 Jim Seybert http://strengths.jimseybert.com/?p=1565 Balance is a good thing for bicycles, tightrope walkers and  ballerinas.  Toddlers need balance, as do the wheels on your car and those amazing young women who jump and spin on a four-inch wide balance beam in the Olympics.

http://jimseybert.com/?p=1386 Microsoft has applied for trademark registration for a new logo that will be used to identify the company’s new retail outlets.

One of the first two stores will be in Mission Viejo, CA in the same shopping center as an established Apple store. (The other planned opening before Christmas is a store in Scottsdale, AZ).

I am an [...]]]> http://strengths.jimseybert.com/2009/08/microsoft-retail-stores-logo/feed/ 1 Twitter & Facebook – Observations 11-15 http://strengths.jimseybert.com/2009/08/twitter-facebook-observations-11-15/ http://strengths.jimseybert.com/2009/08/twitter-facebook-observations-11-15/#comments Wed, 05 Aug 2009 14:24:49 +0000 Jim Seybert http://jimseybert.com/?p=1361 Review: I am taking  measured and intentional approach to developing my personal strategy for Twitter and Facebook.

I want to take advantage of each platform’s unique strengths, just as I do with my own. My first 1o Observations led to the strategy of Twitter being the place where I network and establish connections that are primarily professional [...]]]> http://strengths.jimseybert.com/2009/08/twitter-facebook-observations-11-15/feed/ 0 I'm a PC (store) http://strengths.jimseybert.com/2009/07/im-a-pc-store/ http://strengths.jimseybert.com/2009/07/im-a-pc-store/#comments Tue, 21 Jul 2009 14:04:52 +0000 Jim Seybert http://jimseybert.com/?p=1324 Sounds like Microsoft is going whole hog into the retail store concept. They’ve hired some top talent including the person responsible for choosing real estate locations for Apple stores.

Courtesy - Apple Insider

Reports are that the Microsoft outlets will be more about brand building than actual product sales, although a photo of a beta store shows [...]]]> http://strengths.jimseybert.com/2009/07/im-a-pc-store/feed/ 1 GM's new tv commercial http://strengths.jimseybert.com/2009/06/gms-new-tv-commercial/ http://strengths.jimseybert.com/2009/06/gms-new-tv-commercial/#comments Thu, 11 Jun 2009 03:15:22 +0000 Jim Seybert http://jimseybert.com/?p=1262 Perhaps the toughest challenge facing General Motors is the need to remake its image. How do you convince people to buy from you now, when they weren’t buying from you yesterday? 

What do you think?

If you were designing THE most critical ad campaign in the company’s history, what would you say? What would the spot look like?

Does [...]]]> http://strengths.jimseybert.com/2009/06/gms-new-tv-commercial/feed/ 1