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It’s easy to be lulled into a sense that your current plans are going to get you where you want to be – specially when the road ahead appears to be clear of anything that might cause deviation. Don’t be caught in the Paradox of Success. Reliance on past or current success for future results is like [...] It’s all about the future. Nothing you do today can change the past, and the present is but a series of rapidly passing instants destined to become the past. So, the only time you have any chance of influencing is the future. You eat a balanced diet, to insure good health – in the future.
It’s rather easy these days to arrange your life so that only those things of which you approve make it to your eyes and ears. Search engines boast of their ability to serve up the most relevant URLs. NBC is on the verge of canceling Jay Leno’s weeknight variety show. Ratings have been dismal and local stations are screaming for something that will bring viewers to their evening news programs. (Local stations rely heavily on revenue from local commercials in their news). Whether you do or don’t like Leno, the lesson here is SO freaking [...] This advertising/promotion event caught my eye because it was different, and also because it played off a unique central theme in the movie. When you’re promoting something, look for the unique strength that will make your product or service attractive to others and then intentionally tell them about it.
Counter Intelligence – November 2009 Balance is a good thing for bicycles, tightrope walkers and ballerinas. Toddlers need balance, as do the wheels on your car and those amazing young women who jump and spin on a four-inch wide balance beam in the Olympics.
Microsoft has applied for trademark registration for a new logo that will be used to identify the company’s new retail outlets. One of the first two stores will be in Mission Viejo, CA in the same shopping center as an established Apple store. (The other planned opening before Christmas is a store in Scottsdale, AZ). I am an [...] Review: I am taking measured and intentional approach to developing my personal strategy for Twitter and Facebook. I want to take advantage of each platform’s unique strengths, just as I do with my own. My first 1o Observations led to the strategy of Twitter being the place where I network and establish connections that are primarily professional [...] Sounds like Microsoft is going whole hog into the retail store concept. They’ve hired some top talent including the person responsible for choosing real estate locations for Apple stores. Courtesy – Apple Insider Reports are that the Microsoft outlets will be more about brand building than actual product sales, although a photo of a beta store shows [...] Perhaps the toughest challenge facing General Motors is the need to remake its image. How do you convince people to buy from you now, when they weren’t buying from you yesterday? What do you think? If you were designing THE most critical ad campaign in the company’s history, what would you say? What would the spot look like? Does [...] |
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Copyright © 2010 Certified Strengths Trainer – Jim Seybert - All Rights Reserved |
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