I’ve been considering tactics that would compel visitors to spend more time exploring my web presence.
My pages are text heavy, and I struggle with the need to keep copy to a minimum while adequately describing the unique benefits of engaging my services.
One idea I’ve been exploring is the use of short video clips, with me talking about Strategy [...]
From the Orlando Sentinal, a listing of the top parks in North America and how they fared in 2008.
Of the top parks, three scored increases in attendance, two were flat and the among those with lower visitors, the largest decline was less than three percent.
I am very pleased to see that Universal Studios Florida, a client [...]
Here we go again.
Your brand is that metaphysical collection of images and ideas that make up the customer’s internal impression of who you are. The more consistent you are with your messaging and imaging, the more likely you are to plant a franchise in the mind of the customer.
That’s Marketing 101.
Consistency isn’t necessarily about using [...]