Certified Strengths Trainer - Jim Seybert » Marketing

Getting Lost in the Story

Jim Seybert — Tue, 25 May 2010 23:35:32 +0000

Note: This piece was first published in December 2006. With the recent LOST finale, I thought you might find relevance in a flash back to the show’s early years.

I am always blown away by the presenters at EPM Communication’s annual Entertainment Marketing Conference, held at the Universal City Hilton in [...]

Things we’ve come to expect

Jim Seybert — Tue, 06 Apr 2010 01:02:03 +0000

Despite an annoying penchant for resisting change, we humans are rather adaptable when it comes to things that make our lives easier, or give us pleasure.

“What did we ever do before . . . ?” has become a commonly uttered phrase. And very few would honestly want to return to the days before — you name [...]

iPad and the Weather

Jim Seybert — Thu, 11 Feb 2010 14:22:19 +0000

According to EPM Communication‘s Entertainment Marketing Letter:

82% of consumers had heard of Apple’s new iPad device but only 9% say they’d like to buy one.

Like the weather – everyone’s talking about it, but nobody ever [...]

NBC’s Leno Dilemma

Jim Seybert — Fri, 08 Jan 2010 16:19:25 +0000

NBC is on the verge of canceling Jay Leno’s weeknight variety show. Ratings have been dismal and local stations are screaming for something that will bring viewers to their evening news programs. (Local stations rely heavily on revenue from local commercials in their news).

Whether you do or don’t like Leno, the lesson here is SO freaking [...]

Laundry and Social Networking

Jim Seybert — Mon, 09 Nov 2009 16:29:04 +0000

The makers of WISK have come up with a clever way of gaining some franchise space in the minds of younger consumers. Inside Facebook is reporting on a new app for FB users who have found unflattering photos of themselves in the online albums of their friends.

The new app is called WiskIT and allows users to [...]

Do they sing about YOUR brand?

Jim Seybert — Tue, 13 Oct 2009 14:21:08 +0000

Of course you know this – a brand is so much more than a logo. The graphic image and the name are merely representations of the metaphysical connection your customers have with your company.

The big question should be: Do they love us SO much that they cry when we’re [...]