According to EPM Communication’s Entertainment Marketing Letter:
82% of consumers had heard of Apple’s new iPad device but only 9% say they’d like to buy one.
Like the weather – everyone’s talking about it, but nobody ever does anything.
NBC is on the verge of canceling Jay Leno’s weeknight variety show. Ratings have been dismal and local stations are screaming for something that will bring viewers to their evening news programs. (Local stations rely heavily on revenue from local commercials in their news).
Whether you do or don’t like Leno, the lesson here is SO [...]
The makers of WISK have come up with a clever way of gaining some franchise space in the minds of younger consumers. Inside Facebook is reporting on a new app for FB users who have found unflattering photos of themselves in the online albums of their friends.
The new app is called WiskIT and allows users [...]
Of course you know this – a brand is so much more than a logo. The graphic image and the name are merely representations of the metaphysical connection your customers have with your company.
The big question should be: Do they love us SO much that they cry when we’re not available?
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