According to EPM Communication’s Entertainment Marketing Letter:
82% of consumers had heard of Apple’s new iPad device but only 9% say they’d like to buy one.
Like the weather – everyone’s talking about it, but nobody ever does anything.
This advertising/promotion event caught my eye because it was different, and also because it played off a unique central theme in the movie. When you’re promoting something, look for the unique strength that will make your product or service attractive to others and then intentionally tell them about it.
This clip from Sweden proves the value of providing a workplace where people get to do what they do best; play to their strengths.
When given a choice, 66% chose the option that gave them personal pleasure. No incentive offered other than personal pleasure. Do your staff have an opportunity EVERY DAY to do what they [...]
Of course you know this – a brand is so much more than a logo. The graphic image and the name are merely representations of the metaphysical connection your customers have with your company.
The big question should be: Do they love us SO much that they cry when we’re not available?
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