Review: I am taking measured and intentional approach to developing my personal strategy for Twitter and Facebook.
I want to take advantage of each platform’s unique strengths, just as I do with my own. My first 1o Observations led to the strategy of Twitter being the place where I network and establish connections that are primarily professional with little or no casual, personal interaction.
Here are my latest Observations:
Observation 11 – Arnold Remtema commented on the first installment asking if I’d considered the “feedback ratio” on Twitter and Facebook. I have not but that’s a good question.
Observation 12 – Tom Pryor, in Texas, wondered why I hadn’t included LinkedIn as an element in my process. Fact is, LinkedIn was my first social network but it’s never really happened for me. If anything, it is ALL business with NO personal connection.
Observation 13 – Many Tweets are decent quotes from famous people, and I feel a sense of loss when the poster doesn’t make some sort of comment about it. There is value in context.
Observation 14 – There’s a certain of discomfort when two (or more) people are engaged in what is clearly a personal conversation on Facebook. Private dialog should happen in the “send a message” tab, not on one’s public Wall. Think about those public cellphone users who let everyone within earshot know their brother has toe fungus.
Observation 15 – It’s easy to get caught up in a numbers game, yet Twitter is a numbers game. Having thousands of followers is certainly valuable — if you’re engaging with them.
So – as my Strategy continues to develop:
1) Focus the majority of my Twitter activity on professional networking and mining for interesting new people.
2) Be intentional about my Twitter content. Post items of value for the audience.
