Harmonic Marketing

My friend Sam Barry has just published a book.

That isn’t surprising – after all, he’s a bright guy and works for a company that publishes books. Although, they didn’t publish HIS book, which probably made for some really hurt feelings. I mean if you were a cake decorator and your sister went somewhere else to order a birthday cake for her husband, you’d be upset – right?

Anyway. Sam’s book is about playing the harmonica (and other life lessons) and I think his marketing campaign is very creative.

He’s recorded a video series featuring himself on harmonica with various others accompanying. Each clip starts with a brief scan of the book cover – that’s it. Genius.

The music is good enough to enjoy, the video production quality is top notch. This wasn’t a cheap homemade video, but it has a non-marketing feel that compels people like me to write things like this while I share a video clip with you.

Damn – I hate it when other people have good ideas before I do. Especially when they’re my friends and I can’t hate them.