Perhaps the toughest challenge facing General Motors is the need to remake its image. How do you convince people to buy from you now, when they weren’t buying from you yesterday?
What do you think?
If you were designing THE most critical ad campaign in the company’s history, what would you say? What would the spot look like?
Does this spot do what it needs to?
None of my clients have ever faced a scenario of this magnitude, but they do face serious situations on scales comparable to their size and scope.
Questions such as this often come up during Strategy Audits and at Planning Retreats. If nothing else, the GM story is going to be part of retreat planning for some time.
I was struck by the direct message of this ad when I saw it the other night. Honest, yet confident, without ignoring reality.
The imagery moved too fast, some was irrelevant. But my ears followed what I was being told, so still effective.