A reader shared this HBR article and wrote that it resonated with him in the same way a previous post had. He and I share an affinity for new ways of thinking that “sneak up on you.”
One of the first real magazine articles I had published (back before we captured these things digitally) described the similarities I see between marketing and courtship. There’s a process to marketing just as there is a process to courting a person in whom you have a romantic interest.
My reader’s comment on “ideas that sneak up” reminded me that there is a process – a courtship – to new ideas. It takes time for new rules to gain a foothold. I need to constantly replay that message to myself because when it comes to new ideas, I arrive at the party far too soon and expect everyone else to start dancing with me. It takes time for folks to feel the beat.
