Jerry Sienfeld had his Soup Nazi and every brand needs a Brand Nazi, an individual who protects the brand’s image against those seemingly harmless little adjustments and changes that can ruin a brand’s equity by creating inconsistency.
At The Jim Seybert Company, the Brand Nazi is me. I’m the one who makes sure messaging is consistent. And I preach the same to my clients.
Your image is the most important asset you own. It doesn’t show up on the balance sheet but it’s worth more than all your inventory and property. Burn down your buildings and you can restart. Lose your image and it doesn’t matter how hard you try – you’ll lose. Think about how difficult it will be for AIG to do business without changing it’s name.
So – I was poking around the Internet this week and found archives of my earliest web pages stored on The Wayback Machine.
I was pleased to see that I have been consistent. I’ve been talking about helping people think differently since the day I launched the practice on September 9, 2001. The words have been refined and tweeked as I’ve learned to explain the benefits more clearly, but the message seems to be the same – Jim Seybert is the guy who can help you explore new ideas.
Here are some shots from the archive:
February 2002 - Probably the first one I had
Not sure when this was - Hope it wasn't up for too long !!
Autumn 2002 - First Year Anniversary
